HAERI Concept
Haeri (ჰაერი) — Concept Store, Tbilisi, 2022 Haeri (ჰაერი), meaning air in Georgian, was a collaborative concept store created in 2022 within a historic building in Tbilisi, occupying the space of Cocktail Bar Daraba. Developed together with Melano Zibzibadze, Tasha Metreveli, Nino Daraselia, Dato Daraselia, and Teo Baramidze, the project combined retail, exhibition, and spatial design into a shared platform for creative work. The interior and overall concept were developed collectively, transforming the existing space into a curated environment that reflected the diverse practices of its contributors. Each collaborator was represented through their own products, artworks, and creative output, creating a multidisciplinary dialogue within the store. As Slow Pulse, we designed and produced a series of sculptural objects and functional interior pieces specifically for the space, contributing to its atmosphere, identity, and spatial narrative. Haeri served as both a retail destination and an experimental creative environment, bringing together contemporary design, art, and locally produced objects under one roof.
